Privacy Policy

BrightOutcome Inc. (“BRIGHTOUTCOME” or “we” or “us”) has created this privacy policy (this "Privacy Policy") in order to demonstrate its commitment to user, visitor, subscriber, and customer privacy with regard to BRIGHTOUTCOME’s websites, including but not limited to this BRIGHTOUTCOME web site (the “Website”). Privacy on the Website is of great importance to us. Because we gather important information from our users, visitors and customers (collectively “Subscribers” or “you” or “your”), we have established this Privacy Policy as a means to communicate our information gathering and dissemination practices. By accessing the Website, you acknowledge and agree to this Privacy Policy and also agree to the Terms of Use of the Website located here.

Information We Collect

We may require Subscribers who use, register to use and/or purchase from the Website (collectively, the "Service") to give us contact information, which may include but is not limited to the Subscriber’s name, mailing address, phone number, email address, cookies, IP logs, billing information, billing name and address, credit card number, and other information (collectively “Personal Information”). Besides the Personal Information, we may also collect other information regarding your use of the Website. From time to time, we may also collect or ask for additional Personal Information, which will also be expressly included herein as Personal Information. You can opt out of providing this additional information by not entering it or not using the Website, although not providing it may hinder your ability to use the Website and/or the Service. You can update or remove your Personal Information at any time by logging into your account and editing your Personal Information but you should be aware that archival or back-up copies of said information will not cease to exist and BRIGHTOUTCOME shall not be liable for any problems in this editing process. You can view your account to confirm that your edits have been made to the extent available on the Website.

For BRIGHTOUTCOME’s websites that are related to or address personal health and/or medical services, we may collect health information, medical information and/or medical provider information. Please review the terms of this Privacy Policy and our Terms of Use very carefully to understand how BRIGHTOUTCOME handles such information.

We use the information that we collect to provide and maintain the Website as we deem appropriate in our sole discretion and to provide the Service, and to provide any other services that you and BRIGHTOUTCOME agree to. We may also use the information to contact you to further discuss interest in our company, the goods and services that we provide, and to send information regarding our company or partners, such as promotions and events. You may be invited to receive an email newsletter or other correspondence by providing an email address. Your email address and any Personal Information will not be distributed or shared with third parties unless it is to transact such business as you have contracted us to do, to comply with any legal processes and/or law enforcement requests, or in order to conduct any business as we, in our sole subjective discretion, deem reasonable. We may also email (or send via other methods) information regarding updates to the Website or BRIGHTOUTCOME, and may send a newsletter, or other correspondence. You will have an opportunity to unsubscribe to any emails or mailings by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you, or by contacting us. Even if you are removed from any such list, if you use the Service, you will continue to receive email correspondence from BRIGHTOUTCOME related to the Service. Any opt-out by you is not deemed valid until processed by BRIGHTOUTCOME. It is your obligation to verify that you have been opted-out. BRIGHTOUTCOME shall not be liable for problems with the opt-out procedures.

Except as we explicitly state at the time we request information, or as provided for herein or in the BRIGHTOUTCOME Terms of Use Agreement, we do not disclose to third parties the financial information provided. All financial information that we collect through the Website is used solely in connection with the Service. This financial information is not used by BRIGHTOUTCOME for marketing or promotional purposes, except as provided for herein. We may use a third-party intermediary to manage the credit card processing and we may share any appropriate information with them.

BRIGHTOUTCOME does not wish to collect any Personal Information (or any information at all) from any persons under 14 years old. If you are under 14 years old, you may not use the Website.

Your California Privacy Rights

BRIGHTOUTCOME complies with Section 1798.83 of the California Civil Code – the ‘Shine the Light Law’.

Under Section 1798.83 of the California Civil Code, residents of California that have an established business relationship with BRIGHTOUTCOME and that have provided certain personal information to BRIGHTOUTCOME (“California Consumer”) have the right to request certain information from BRIGHTOUTCOME. California Consumers may request that BRIGHTOUTCOME disclose (i) the types of personal information shared with third parties for those third parties’ direct marketing purposes, if any and (ii) the identity of any such third party with whom BRIGHTOUTCOME has shared personal information, if any, during the previous calendar year.

California Consumers may make one such request each year.

To submit a request for information please email BRIGHTOUTCOME at Please include "Request for California Privacy Information" in the subject line and in the body of your e-mail. BRIGHTOUTCOME will respond with the requested information, if any, to the email.

Your HIPAA/HITECH Privacy Rights


We may use and disclose information, including medical information, collected from you as described in this Privacy Policy, except our use and disclosure of Protected Health Information shall be only as permitted by the administrative simplification provision of the Health Insurance Portability and Accountability Act (“HIPAA”) of 1996 and its Standards for Privacy of Individually Identifiable Health Information and Security Standards for the Protection of Electronic Protected Health Information, as may be amended or otherwise modified by the Health Information Technology for Economic and Clinical Health (“HITECH”) Act of 2009, to the extent it applies directly to us.


BRIGHTOUTCOME does not provide health care. Protected Health Information that is contained in a Submission to a Website is subject to the Terms of Use and may viewed or accessed by you and others as provided in the Terms of Use.

BRIGHTOUTCOME may use or disclose your de-identified Protected Health Information for data aggregation by combining it with other de-identified personal or medical information for the purpose of data analysis, clinical research, or other purposes, including but not limited to, commercial purposes, such as the sale of the aggregated information.

BRIGHTOUTCOME may use or disclose your Protected Health Information for other uses or disclosures only as permitted by the Terms of Service, the terms of our Business Associate Agreement with your health care provider, or as permitted or required by law.

BRIGHTOUTCOME has no ability to control and is not responsible or liable for the use or disclosure of your Protected Health Information by anyone when your Protected Health Information is part of the content of a Submission to a public portion of the Website, even if inadvertent; and BRIGHTOUTCOME has no ability to control and is not responsible or liable for any download, sharing, publishing, or further distribution or dissemination of such Protected Health Information by others after receipt of the communication.

BRIGHTOUTCOME has no ability to control and is not responsible or liable for the use or disclosure of your Protected Health Information by a recipient of any communication made by you or on your behalf by an Authorized Agent when your Personal Health Information is included in the communication, even if inadvertent, and BRIGHTOUTCOME has no ability to control and is not responsible or liable for any further distribution or dissemination of such Protected Health Information by the recipient or any further distribution or dissemination of such Protected Health Information after receipt, whether authorized by the recipient or not.

If you are a “Covered Entity” and we are your “Business Associate” as those terms are defined by HIPAA and the HITECH Act, we will use and disclose Protected Health only for those uses and disclosures permitted by HIPAA and the HITECH Act and our Business Associate Agreement with you.

Third Party Websites

The Website may contain links to other websites. We are not responsible for the privacy practices or the content of these other websites. You will need to check the policy statement of these others websites to understand their policies. When you access a linked site you may be disclosing private information. It is your responsibility to keep such information private and confidential.

Correcting and Updating Your Information

If you need to update or change your information, you may do so by editing the user record to the extent allowed on the Website. To update your User Profile, click My Account at the top right of the Website, then add or update your information.


When you view the Website, we may store some information on your computer's hard drive. This information will be in the form of a "Cookie." Cookies enable us to establish the shopping cart session and allow you to purchase products on-line at our site. Most web browsers automatically accept Cookies, but you can change your browser to prevent that. Without accepting a Cookie, your use of the Service may be affected.


Please note that data that is transported over an open network, such as the Internet or e-mail, may be accessible to anybody. We cannot guarantee the confidentiality of any communication or material transmitted via such open networks. When disclosing any personal information via an open network, you should remain mindful of the fact that it is potentially accessible to others, and consequently, can be collected and used by others without your consent. In particular, while individual data packets are often encrypted, the names of the sender and recipient are not. A third party may therefore be able to trace an existing bank account or relationship or one that is subsequently created. Even if both the sender and recipient are located in the same country data may also be transmitted via such networks to other countries regularly and without controls, including to countries that do not afford the same level of data protection as your country of domicile.

Your data may be lost during transmission or may be accessed by unauthorized parties. We do not accept any liability for direct or indirect losses as regards the security of your Personal Information or data during its transfer via Internet. Please use other means of communication if you think this is necessary or prudent for security reasons.

Additional Information

This Policy is part of the Terms of Use of the Website and any use of the Website is governed by those Terms of Use. Questions regarding this Policy or the practices of the Website should be directed to BRIGHTOUTCOME’s Administrator by emailing us at or by certified mail addressed to BrightOutcome Inc.

1110 Lake Cook Road, Suite 167
Buffalo Grove, Il 60089

Updates to our Privacy Policy

If we make any material changes to this Privacy Policy, we will post a notice on this Website notifying users of the changes. In some cases, we also may send an email notifying users of the changes. You should check this Website periodically to see if any recent changes to this Privacy Policy have occurred.

If you have any questions regarding this Privacy Policy, please contact us.

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